Headquartered in Valencia, Spain, WiTraC operates as a B2B technology firm specializing in visibility solutions for the industrial and supply chain sectors. The company was established by Javier Ferrer and Pep Pons, who both leverage extensive backgrounds of over 20 years in industry and technology. Ferrer, the CEO, is an industrial engineer with management degrees and prior experience at PwC, while Pons, the CTO, also brings deep technical expertise. Their shared vision to address the lack of traceability in Industry 4.0 led them to found the company, initially proving their technology with a major automotive client, Ford.
WiTraC develops and manufactures its own hardware and software, creating an end-to-end platform for real-time asset tracking and monitoring. This system utilizes a combination of IoT devices and an AI-powered platform to identify, locate, measure, and control assets wirelessly. The technology integrates multiple connectivity protocols, including LoRaWAN, Wi-Fi, BLE, and cellular, to ensure constant data flow from assets to the cloud, even in complex logistical environments like maritime transport.
This allows clients to have a unified view of their entire value chain. The B2B model is centered on providing these customized tracking solutions as a service to large corporations. The company’s core offering is its Track & Trace Platform, which provides clients with actionable insights to optimize operations. Specific solutions include monitoring mobile assets throughout the supply chain, controlling fleet routes and shipment status, and enhancing worker safety and productivity. For instance, their technology is used for cold chain monitoring to ensure the integrity of temperature-sensitive goods like food and medicine, which has been shown to reduce damage claims by 50%.
Another application involves using portable devices for employees to monitor location, control access, and improve safety protocols. WiTraC serves a high-profile client base that includes major names in the automotive, retail, and logistics industries such as Ford, Volkswagen, Mercadona, and Carrefour. Since its founding, WiTraC has participated in several accelerator programs like Lanzadera and ReLab. The firm has secured approximately $3.3 to $4.06 million in funding through various rounds, with its latest seed round in December 2019 raising $3.3 million.
This capital has been directed towards international expansion into Europe and the United States, as well as advancing the technological capabilities of its hardware and software. Keywords: asset tracking, supply chain visibility, IoT solutions, real-time location systems (RTLS), Industry 4.0, logistics technology, fleet management, industrial IoT, AI analytics, hardware and software manufacturing, cold chain monitoring, worker safety solutions, value chain optimization, wireless tracking, smart metering, operational efficiency, asset control, route monitoring, data-driven logistics, Valencia tech