VirtusGreen LTD is a technology company developing a mobile application for consumers to assess the environmental impact of products at the point of purchase. By scanning a product’s barcode, users can access data on metrics such as CO2 emissions, water consumption, and recyclability. The information’s transparency is intended to be secured through blockchain technology. The platform incorporates a gamified rewards system, allowing users to earn tokens for app engagement, which can be redeemed for discounts and other rewards.
The company’s B2B model is based on an annual fee paid by brands for their inclusion in the application, which serves as a marketing tool to highlight their sustainability credentials to a conscious consumer base. According to its roadmap, VirtusGreen planned to focus on platform architecture, gamification design, and brand identity in 2024, with the mobile application and database infrastructure development scheduled for the third quarter of 2025. A full public launch on both iOS and Android is also planned for after Q3 2025.
The company was incorporated in the United Kingdom in December 2023. Keywords: environmental impact, product scanner, sustainability app, consumer rewards, blockchain transparency, sustainable consumption, CO2 emissions tracking, water consumption metrics, product recyclability, green consumerism, brand sustainability, retail technology, mobile application, barcode scanner, eco-friendly products, circular economy, gamification, token rewards, conscious consumerism