Themothertrees operates as an innovation and strategy consultancy, guiding companies from SMEs to large corporations through the complexities of the modern B2B environment. The firm’s philosophy is inspired by the ecological concept of ‘mother trees’ in a forest, which act as central hubs nurturing the surrounding ecosystem. In this vein, Themothertrees aims to foster collaboration between established corporations (the ‘Mothertrees’) and smaller, agile startups and SMEs (the ‘seedlings’). The core of their service is a proprietary methodology called the “Innovation Solution Puzzle”. This structured, four-step process moves beyond traditional open innovation, where companies might seek a single startup to solve a problem. Instead, Themothertrees focuses on combining multiple solutions—integrating a client’s internal assets with external technologies and capabilities from various startups and partners. The process begins with the «Unboxing» phase, using their «Uncommown Methodology» to define the project’s scope, objectives, and challenges with all stakeholders. This is followed by co-creating the «Puzzle Solution,» where different internal and external elements are pieced together. They then manage the pilot or Proof of Concept (PoC) phase, and can provide an IT Sandbox environment to accelerate development and reduce costs for clients. Founded by Maud Pasturaud, an executive with over 15 years of experience in scaling technology brands like Bumble, Mercari, and Gilt Groupe, the firm leverages her extensive background in growth marketing and brand strategy. Pasturaud’s career, which began in Paris and includes a significant period in Silicon Valley and New York, has given her a deep understanding of the tech startup landscape. She now advises and invests in early-stage companies, with a particular focus on healthcare, web3, and mobile, bringing this forward-looking perspective to Themothertrees’ clients. The company generates revenue by providing these customized innovation and collaboration solutions, helping B2Bes build a pipeline of external capabilities and drive growth through synergistic partnerships. Keywords: open innovation, corporate innovation, startup collaboration, strategy consulting, innovation roadmap, disruptive technologies, B2B ecosystem, partnership synergy, proof of concept, SME engagement, corporate-startup partnerships, innovation methodology, Maud Pasturaud, growth strategy, technology integration, B2B development, solution scouting, pilot program management, innovation puzzle, collaborative innovation
