Sensing Tools is a software company that provides a platform for creating socio-environmental digital twins. The company was founded in 2023 as a spin-off from the Polytechnic University of Valencia (UPV). Its development work began in 2018 through various R&D projects, including the SMARTLAGOON H2020 project, which focused on monitoring the Mar Menor by creating a digital twin to assess its environmental and socioeconomic impact. The company’s core offering is a software solution that integrates data from physical sensors, such as IoT and remote sensing, with citizen feedback from sources like social media. This allows organizations to gain a comprehensive 360-degree view of their operations and the surrounding environment in real-time. By applying artificial intelligence and data science, the platform generates predictive models and B2B intelligence to support proactive decision-making. Sensing Tools serves both public administrations and private companies, with applications in sectors like tourism and health. The platform is designed to be intuitive, with a dashboard for monitoring, and is capable of integrating with any type of IoT device. Its key services include the development of socio-environmental digital twins, which help in the sustainable management and conservation of vulnerable ecosystems by providing an integrated, real-time view of the complex interactions between environmental and socioeconomic factors. The European Innovation Council has recognized the company as a «Key Innovator» for its digital twin and platform technology. Keywords: digital twins, socio-environmental monitoring, AI, IoT, data analytics, real-time monitoring, smart cities, environmental management, predictive modeling, B2B intelligence, sensor integration, social sensing, data visualization, sustainable management, ecosystem conservation, remote sensing, public administration solutions, tourism technology, proactive decision-making, data-driven strategy
