Devera provides a technology platform that utilizes artificial intelligence to automate Life Cycle Assessments (LCA) for consumer products. The company was founded in 2023 by CEO Sébastien Borreani and Fernando Marzal within Zubi Labs, an impact-focused venture builder created by Iker Marcaide. The founding team also includes Miguel Jiménez as CTO and Alexander Schwarz as Chief Growth Officer. Devera’s mission is to democratize sustainability by making complex carbon data accessible and actionable for B2Bes of all sizes, particularly small to medium-sized brands.
The company originated as a lifestyle app called Nästa in early 2024, which aimed to help individuals track and reduce their carbon footprint. After discovering that companies were unwilling to pay for that service, the team pivoted to Nästa Coach, a QR-based system to improve recycling, which proved unscalable. Acknowledging a market need for product impact transparency, driven by consumer demand and upcoming regulations like the EU Green Claims Directive, the company rebranded and launched as Devera in early 2025.
The name Devera, derived from Latin for «the true path,» reflects the firm’s commitment to data-driven transparency. Devera’s core service is an automated, AI-powered platform that measures a product’s carbon footprint across its entire lifecycle, from raw material extraction to end-of-life disposal. It automatically extracts and analyzes data from sources like product sheets and websites, significantly reducing the cost and time compared to traditional consulting, delivering reports in days instead of months.
The methodology complies with international standards such as ISO 14040/44 and the GHG Protocol. The platform serves industries including cosmetics, food and beverage, fashion, and electronics, with clients like SanaExpert, Incapto, and Cooltra. Revenue is generated based on the number of products (SKUs) a client wishes to assess. Keywords: Life Cycle Assessment, LCA automation, carbon footprint measurement, product sustainability, EU Green Claims Directive, environmental impact, AI for sustainability, decarbonization, sustainability reporting, Eco-Score, Zubi Labs, supply chain transparency, automated data extraction, regulatory compliance, environmental data, product carbon footprint, sustainable brands, e-commerce sustainability, impact reporting