CLCircular, founded in 2021 by Patricio Loncomilla, Jorge Loncomilla, and Claudio Correa, operates within the logistics and supply chain sector, offering solutions designed to mitigate losses and enhance visibility. The company’s genesis is tied to the founders’ direct experience with the inefficiencies and product losses prevalent in logistics, particularly within the agricultural export industry, which propelled them to develop a technological solution.The firm provides a real-time monitoring service that integrates software and hardware to track the condition of cargo during transit. This service is targeted at B2Bes in the food, pharmaceutical, and other sensitive goods industries where maintaining specific environmental conditions is critical. By deploying proprietary electronic devices within shipments, CLCircular enables its clients to monitor variables such as temperature, humidity, and location in real-time through a centralized platform. This capability allows for the early detection of anomalies, enabling preventative actions to be taken before cargo is compromised.The B2B model appears to be a combination of hardware sales or leases and a recurring software-as-a-service (SaaS) fee for access to the monitoring platform and its data analytics. This structure provides clients with actionable insights into their supply chain, helping to reduce insurance-related costs and improve overall operational efficiency. One of the key differentiators is the focus on providing these advanced monitoring capabilities at a competitive price point, making the technology accessible to a broader range of companies. The system also supports sustainability goals by helping to minimize food and product waste throughout the distribution network.Keywords: logistics monitoring, supply chain management, real-time tracking, cargo sensors, cold chain, food logistics, pharmaceutical logistics, asset tracking, IoT logistics, loss prevention
