Biyiud operates a digital platform that connects consumers, local B2Bes, and city governments to promote sustainable practices through a rewards-based system. The company was founded in Barcelona in 2021 by Manuel Villa-Arrieta, who serves as the CEO. His background includes a PhD and 20 years of experience in sustainability, with the company’s concept originating from his doctoral thesis on the energy sustainability of smart cities. The core of Biyiud’s service is to translate positive environmental and social actions into economic benefits. It offers a mobile app where consumers who choose sustainable products and services, such as clean energy, earn points called «Biyiuds» or «EcoValor points». These points can then be used to gain exclusive benefits from affiliated sustainable brands. For B2Bes, the platform offers a way to attract and retain environmentally conscious customers and enhance their corporate sustainability image through a proprietary metric called «EcoReputation» or «Biyiud EcoRating». This real-time rating is influenced by a company’s own sustainable actions as well as the positive impact generated by its employees and customers. The system utilizes technologies like Blockchain to ensure the integrity of its EcoReputation data and Machine Learning to analyze energy consumption. Biyiud’s B2B model is centered on data management, transforming sustainability data into a value-added service for individuals and companies. It provides directories that rank sustainable companies and the decarbonization progress of cities, analyzing environmental impact by residential, industrial, and service sectors, even down to the postal code level. The company targets individual consumers, sustainable B2Bes, and municipal governments, helping cities like Barcelona and Viladecans incentivize citizen participation in achieving social and environmental goals. Biyiud has participated in several acceleration programs and has been recognized by ACCIÓ (Generalitat de Catalunya) as one of the most disruptive companies in Catalonia. Keywords: sustainability rewards, decarbonization platform, EcoReputation, sustainable consumption, EcoValor points, green loyalty program, corporate sustainability, smart cities, clean energy, Biyiud EcoRating, responsible consumption, positive impact, environmental data, circular economy, consumer empowerment, climate tech, blockchain for sustainability, green transition, urban decarbonization, sustainable B2B directory
