Percentil operates as an e-commerce platform within the growing apparel resale market, championing a shift away from the traditional fast-fashion model. Founded in 2012 by Lourdes Ferrer, the company provides an online marketplace for ‘like-new’ secondhand clothing for women, men, and children. The B2B model is designed for consumer convenience, allowing individuals to sell their pre-loved garments with minimal effort. Sellers send their clothes to Percentil, where the team manages the entire resale process, including sorting, photographing, pricing, and listing the items on the platform. Revenue is generated through the sale of these donated items, with the company taking a commission and the seller receiving a portion of the proceeds. This consignment approach targets individuals seeking to declutter their wardrobes and earn money, as well as shoppers looking for affordable, high-quality fashion with discounts often reaching up to 90%. The platform serves a broad customer base, primarily attracting environmentally conscious consumers and families looking for budget-friendly clothing options. By centralizing the logistics of resale, Percentil differentiates itself from peer-to-peer marketplaces. Over its history, the company has successfully raised a total of $5.83 million through four funding rounds, including a significant Series A round of $3.61 million in September 2015, led by Seaya. Recently, Percentil was acquired by MySize, a move intended to bolster MySize’s footprint in Europe’s circular fashion economy, particularly in response to new EU regulations focused on apparel sustainability and traceability. This acquisition integrates Percentil’s expertise in AI-powered product matching and logistics with MySize’s technological capabilities, positioning the combined entity to help brands navigate the evolving regulatory landscape and capitalize on new growth opportunities within the circular economy. Keywords: secondhand fashion, apparel resale, circular economy, e-commerce marketplace, sustainable fashion, pre-owned clothing, consignment service, online thrift store, fashion resale platform, affordable fashion, eco-conscious retail, clothing recycling, Lourdes Ferrer, MySize acquisition, Seaya investor, European fashion market
