Inèdit is a strategic eco-innovation studio that originated in 2009 as a spin-off from the research group Sostenipra at the Institute of Environmental Science and Technology (ICTA) of the Autonomous University of Barcelona (UAB). Founded by pioneers in industrial ecology and Life Cycle Assessment (LCA), the company assists organizations in transitioning towards a circular and decarbonized economy. The firm is led by CEO Jordi Oliver i Solà and Chief B2B Development Officer Carles Gasol Martínez, both of whom hold doctorates in Environmental Sciences. The company provides consulting services and digital solutions to integrate sustainability into B2B strategies, products, and services. Its core offerings are categorized into four main areas. The first is Sustainable B2B Strategy and Models, where it co-designs roadmaps for B2Bes to align their operations with circular economy opportunities. The second is the Ecodesign of Products and Services, which focuses on minimizing environmental impact throughout a product’s lifecycle by optimizing materials, extending lifespan, and improving recyclability. The third is Sustainable Value Chain, offering risk management and identifying opportunities within supply chains. The fourth area is Environmental Quantification, providing key data to support decision-making. Inèdit works with a diverse client base, including companies, public administrations, and other organizations, and has supported over 500 clients. Inèdit also develops GreenTech solutions that leverage digitization and data analytics to drive the circular economy and climate change adaptation. A notable product is the edTOOL®, a practical online tool for the ecodesign of products and services, for which it has a commercial exploitation agreement with the UAB. The firm also engages in technology transfer, bridging academic innovation and practical B2B applications. Its B2B model is based on providing these specialized consulting services, developing technological tools, and forming strategic international partnerships, such as its collaboration with CircularTec in Chile to promote the circular economy. Keywords: eco-innovation, circular economy, sustainability consulting, decarbonization, life cycle assessment, ecodesign, sustainable B2B strategy, environmental quantification, GreenTech, resource efficiency, technology transfer, sustainable value chain, circular B2B models, industrial ecology, environmental impact, waste reduction, product lifecycle management, sustainable development, corporate sustainability, innovation management
