Plantae, operating under Activa Proyectos Tech S.L., is a Spanish technology company specializing in precision agriculture to enhance water resource management for professional farming and gardening. Established in 2013 by co-founders Samuel López, the current CEO, and Gonzalo Gilrod, the company emerged from a team of engineers and farmers aiming to make advanced technology accessible and affordable for the agricultural sector. Headquartered in the Science Park of the Carlos III University of Madrid, Plantae designs and manufactures its own hardware and software in Spain. The company’s core B2B revolves around a wireless sensor network that provides real-time data to optimize irrigation and improve crop profitability. The technology suite includes sensors that are embedded in the soil to measure humidity, temperature, and electrical conductivity at various depths. This data is transmitted wirelessly to a hub, which then relays it to the Plantae Manager, a web and mobile application where farmers can visualize the information through graphs and satellite imagery. Beyond its sensor technology, Plantae also offers flowmeters to monitor water consumption per irrigation sector and a comprehensive weather station that tracks rainfall, ambient temperature, and relative humidity. Plantae’s B2B model is centered on selling its hardware and providing value-added services through its team of agricultural technicians, known as Plantae Agro. This team assists clients with installation, data interpretation, and offers agronomic advice, creating customized plans based on soil type, crop, and farm topography. The company serves a diverse client base across more than 50 different crops, including vineyards, olive groves, and fruit orchards, as well as professional gardening sectors like golf courses and football fields. While its main market is Spain and Portugal, Plantae has expanded its reach to clients in countries such as France, Morocco, Brazil, and the UAE. Keywords: precision agriculture, irrigation optimization, soil moisture sensors, agritech, smart farming, water management, wireless sensor network, fertigation control, crop monitoring, IoT in agriculture, soil conductivity, real-time farm data, agricultural technology, professional gardening, agronomic advisory, water conservation, flowmeters, weather stations, remote sensing, soil temperature monitoring
